athletes
Your likeness, your call.
Opt in once. Get a ping whenever an artist starts a card of you, review the mockup, and approve, ask for changes or decline. Nothing prints without your yes.
I’m an athlete →Waitlist open · launching with Australian racing
Cards made with the athlete, not just of them.
Custom Curated Cards matches an athlete, an artist and a photographer to create a collectible card together. Every card is approved by the athlete and the photographer before it’s printed.
Your sport
Athlete name
ApprovedAthlete
Approves the card
Artist
Designs the card
Photographer
Licenses the image
New match
Someone’s designing a card of you.
How it works
Four steps from idea to printed card. Consent is built into every one.
01
Opt in
Athletes and photographers join and set their terms. Photographers license images for card use. Athletes allow their name, image and likeness to be used, subject to their approval of each card.
02
Match
An artist picks an athlete and a licensed photo and starts a design. The athlete gets a ping: “Someone’s designing a card of you.”
03
Approve
The athlete reviews the mockup and approves it, requests changes or declines. The photographer signs off too, and for racing cards showing silks or a horse’s name, so does the owner.
04
Print
Only fully approved cards are cleared for print. Every party knows exactly what is being made with their name or work.
Three sides. One card.
artists
Design cards you can actually sell.
Pick an athlete who has opted in and a photo that is already licensed for cards. Submit your design and get it approved, without chasing rights.
I’m an artist →photographers
A new home for your best shots.
License images for collectible card use only. You approve every card your photo appears on and keep the copyright.
I’m a photographer →Starting at the track. Going global.
First
Australian horse racing, starting with jockeys, via founder Hamish’s card brand Sideline Series.
Next
Individual sports: surfing, MMA, boxing, tennis and golf.
Then
Retired players, and women’s and semi-pro leagues.
Current players in leagues with exclusive group card deals (such as the NFL, NBA, MLB and AFL) aren’t eligible. See eligibility.
Get in early
We’re launching with Australian horse racing. Join the waitlist and we’ll reach out as your sport opens.